This 1-day workshop intends to introduce the participants into the Chinese innovation and business landscape, ultimately helping research, innovation and business actors (from Portugal and beyond) in more accurately designing a successful market entrance strategy into such a complex and competitive country as China.
The workshop will provide a zoom into the Chinese innovation landscape, highlighting specificities on how the topic is addressed in the country as well as the results of extensive research conducted by ENRICH in China on key variables influencing a sustainable presence in the Chinese market (from the economic, policy, legal, social, environmental and technology areas).
It will also provide a general overview on existing opportunities in the Chinese market - for collaborative projects, innovation funding, incubation and acceleration, among other aspects.
Interactive sessions with the participants are foreseen, providing an unique opportunity for bilateral interactions with experts which will guide you towards a successful and sustainable strategy to ENRICH opportunities and activities for your organisation into China's innovation and business context.
The workshop will take place at SPI headquarters in Oporto - Avenida Marechal Gomes da Costa, 1376 - starting at 09:30 GMT and ending at 16:30 GMT.
The participation in the workshop is subject to a registration fee of 85 euros.
The workshop will be held in English language and no simultaneous translation will be provided.
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